PublisherSolution

Magazine and newspaper publishers continually face the challenge of integrating print/online content distribution as well as marketing efforts. The ability to provide timely and relevant content is key to building brand loyalty and engagement with readership. Internally, individual departments have their own requirements for email; Advertising needs measureable statistics for clients, the Circulation department needs audit reports for circulation statements, and Editorial needs to understand what content is being clicked on and read the most. The AD Studio platform gives you the customer insight you need to create one-to-one messaging that results in a tighter relationship with your readership and the information your internal stakeholders require in one platform.