EmarketerSolution
|
|
Ease of Use AD Studio is an easy to use platform, with a simple layout.
Easily defined function headings such as Lists, Subscribers, Content, Reports, and
Help make it easy to deliver your email content.
The features page list
an overview of the functionalities. |
|
|
Advanced Personalization Capabilities Basic personalization allows you to
substitute field names for values. For example, if you have your subscribers'
First Names, you have each email you send begin with "Dear [First Name]" where
each recipient will see his or her first name.
Custom fields allow for any type of
personalization that an email marketer wished. Additionally, you can send to just
those recipients that have exhibited a certain
behaviour in the past. Want to send
to only those members of your list that clicked a certain link in last week's email?
No problem. And lastly, you can program your emails to pull in content in real-time from your web site. |
|
|
Advanced HTML Editor To help you compose HTML emails,
AD Studio includes a powerful browser-based HTML editor that supports
such advanced HTML capabilities as Dynamic Content tags, and Microsoft Word document cleaner. |
|
|
Measurement and AnalyticsMarketing strategies have many moving parts.
From email to web, you need insight into what's working and what's not. Using the
Dashboard feature, marketers are able to look at key performance indicators in a campaign overview. For more detailed views,
each report can be drilled down into using the reporting engine. In addition, AD studio integrates with web analytics such as
Google Analytics and
Omniture, so you can start acting on reliable data and reports within 24 hours.
|
|
|
Audience Development Tools - Polls and SurveysThrough the use of the AD Studio offering of polls,
surveys, and other tools, marketers can facilitate two-way communication with
each subscriber. |
System Integration The Mag Mail suite of six API’s
(Java, .Net, Web Services, FTP, XML and SOAP) make it possible to integrate
any system with the AD Studio platform. Complete documentation is available to
each customer. Common uses for this type of integration are
behaviorally triggered messaging (based on visitor behaviors on the Web site or within an email),
user profile population, campaign data synchronization between marketing systems and leveraging a
Customer Relationship Management database for loyalty campaign creation.
|
|
|
