PublisherSolution - Additional Information on our solutions for Publishers
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Digital Communications AuditMag Mail provides email transaction logs
for use in email circulation audits by BPA, ABC and other audit companies.
The logs contain all information required, in the proper format,
to be included on circulation statements. This feature combined with the reporting
engine, and web analytics, allow a detailed view into your email marketing efforts.
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Digital Edition Circulation AuditAs Digital Edition
popularity increases, Mag Mail provides publishers a complete,
cost effective program
to manage Digital Edition Circulation and its audit requirements. This includes process setup and instruction, collection and storage of audit logs,
and detailed analytics of email delivery. This allows publisher to
simply and easily add
digital edition circulation to audit statements. |
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Increase Content RelevanceWith subscribers looking for highly
relevant and timely information, AD Studio provides features that allow
publishers to send content based on subscribers previous interaction with
email content. This insight allows a better view or insight into relevant
content at a one-to-one level. |
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EMarketerSolution - Additional Information on our Emarketer Solution|
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Measurement and AnalyticsMarketing strategies have many moving parts.
From email to web, you need insight into what's working and what's not. Using the
Dashboard feature, marketers are able to look at key performance indicators in a campaign overview.
For more detailed views, each report can be drilled down into using the reporting engine. In addition,
AD studio integrates with web analytics such as Google Analytics and Omniture, so you can start acting
on reliable data and reports within 24 hours.
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Understanding
DeliverabilityOur enhanced technology combined with the
close relationships our deliverability experts maintain with all of the major
ISPs helps optimize your message delivery. We also offer inbound support and
services to tackle your deliverability issues, including list hygiene and abuse
complaints, and help improve your overall strategy. Features include validators,
throttling, email authentication (DKIM / Domain Keys,
SPF / Sender ID) and dedicated IP addresses. |
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API Integration
Mag Mail's data integration application allows you to keep data synchronized between AD Studio and
your other applications. Mag Mail's open platform is based on industry standard protocols so
you can easily integrate different software applications. |
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