AD Studio Email Marketing Platform
The AD Studio Platform provides all of the tools and processes proven to help organizations
overcome challenges of audience development and messaging campaigns. The features of AD Studio include, but are not limited to:
Reporting Capability
Total opens, messages sent, delivered, - Open rate (percentage)
- Total click-throughs
- Total unique opens
- Total hard bounces, soft bounces
- Hard / Soft bounce rate (percentage)
- Opt-out rate (percentage)
- Top domains info - opens, hard / soft bounce, clicks
Advanced
- Integrated Profile management
- API Suite (SOAP/Web Services, HTTP/Web, FTP, XML)
- Data and Event driven macros and publishing
- Integrated micro-site management
- Ability to add attachments
- Workflow campaign approval
- Rich media asset management
Admin
- Account and sub-account management
- Permission-group management
- Email based administrative control
- Built-in training guides
Lists
- Unlimited lists with customizable properties
- HTML, text and multi-part messaging support
- Single, confirmed and double opt-in
- Subscriber importation and exportation
- Per list / global automatic opt-out management
- Multi-list de-duping, comparing, format checking
- Subscriber profile self-management
- Unlimited custom data fields
Content and Campaigns
- Viral / Forward-to-a friend campaigns
- Unlimited templates
- Dynamic content and personalization
- WYSIWYG Editor
- Easy segmentation and multivariate testing
- Integrated polling and surveys
- Calendar-based publishing
- Content spam-checker
Deliverability Management
- Integrated bounce management
- Inbox deliverability management
- Spam/Content analysis checker
- Sender ID, SPF, Yahoo Domain Keys and DKIM support
- ISP deliverability auditing capabilities
- CAN-SPAM compliance and assistance
